Supply Chain Efficiency Strategy in Operational Management to Increase Coffee Bean Sales Competitiveness

Abstract

This study aims to explore supply chain efficiency strategies in operational management to improve the competitiveness of coffee bean sales. The study was conducted using a qualitative method with a literature study approach (library research), which involves the analysis of various secondary sources such as scientific journals, books, and related research reports. The main focus of this study is on optimizing the supply chain process, from production, processing, distribution, to marketing of coffee beans, to create competitive advantages in local and global markets. The results of the study show that supply chain efficiency can be achieved through technology integration, improving the quality of human resources, and implementing collaborative strategies along the supply chain. The use of digital technology, such as data-based logistics management systems, has been shown to reduce costs and improve distribution accuracy. In addition, close partnerships between farmers, producers, and distributors are key factors in building an efficient supply chain that is responsive to market dynamics. The study also underlines the importance of environmental sustainability and product innovation as strategic elements in increasing the attractiveness of local coffee beans in the international market. By adopting a comprehensive efficiency strategy, the coffee industry can increase its competitiveness while providing added value to supply chain actors and end consumers.