Business Strategy Analysis Sustainable in Management Economics Literature Review on Multinational Companies

Abstract

Aiming For analyze business strategy sustainable in management economy, with focus on its implementation in the company multinational. In the era of increasing globalization forward, company multinational faced with challenges For guard balance between growth economy and sustainability environment. Therefore that 's important for company For adopt a strategy that is not only profitable in a way financial , but also sustainable in term length. Research This use method qualitative with approach studies literature or library research, which studies various reference related business strategy concept and implementation sustainable in context company multinational. Research This find that companies big has integrate principles sustainability in business strategy they are good through innovation product , efficiency operational , as well as management connection with stakeholders interests. Besides that, factors like policy government, market pressure, and awareness consumer participate push company For apply practice friendly business environment. With Thus, the article This conclude that business strategy sustainable is step important for company multinational in create mark stable economy at a time contribute to planetary sustainability.